Tenderloin USA

 TLUSA web announce2

“Tenderloin USA” didn’t really start out as a formal project for us, but rather a photojournalistic odyssey of discovery and exploration through what we feel is one of San Francisco’s most vibrant yet often overlooked ‘hoods, the Tenderloin, a.k.a. “The TL,” a.k.a. “The Loin.” As time went on, the images we captured morphed into a body of work.

At 50 pages, “Tenderloin USA” takes the reader on a black-and-white journey deep into the heart of the TL, with the focus being primarily on the folks who live, work, own businesses, hang out, and raise families in the culturally diverse neighborhood.

Our goal when photographing in the Tenderloin has always been to portray the individuals we meet with the utmost dignity and respect. We feel it would have been far too easy and inaccurate to paint the Tenderloin in a negative light, so instead we focused our project on the neighborhood’s more positive aspects, mixed with a little of in-between. We hope that you, the reader, will walk away from “Tenderloin USA” with a fresh perspective about the neighborhood.

Priced at $20, ALL proceeds after printing costs from our project will go directly to Larkin Street Youth Services, a San Francisco-based charity organization, which provides homeless, runaway and at-risk youth ages 12-24 with various support services, including emergency shelter, primary medical care, transitional housing, job training and scholarship assistance, amongst other services.

For info or to purchase: http://www.tenderloin.magcloud.com

Be easy…

Travis and Brad




3 Responses to Tenderloin USA

  1. This is gonna be really big. Landmark occasion.

  2. great job, guys! you guys having a big “premiere party” somewhere? :)